The Nonprofit Fundraiser’s Guide to Maximizing Matching Gift Success
“Buy one, get one” promotions are an extremely common sales tactic and tend to be popular among new and lifelong customers.
Corporate matching gifts are the BOGO sales in the fundraising world. Donors are able to make a more significant impact on a cause that they care about and nonprofits receive doubled funding without having to expend further resources.
In this guide, you’ll learn:
- The Basics of Matching Gifts
- How Matching Gifts Work: A Step-by-Step Overview
- 4 Expert Tips for Matching More Gifts
